Module Notes

Golf Performance through applied Technology (TGFC21)
This module will typically include:
Stages of performance analysis; key aspects of sports performance (physical, technical, tactical, psychological); Performance profiling; factors influencing performance; Notational analysis; Video analysis; technological analysis equipment (V1 Pro, Flightscope, Sam Putt lab).

International Golf Industry, Operation and Practice (TGFC22)
Size scope and context of the International golf Industry, key organisations and influencers, links to Hospitality, Retails, and Property development.
Types of golf clubs/resorts. Operational management of the Club, Course and resort. The balancing pressures and objectives. Client demand and dealing with different client bases.
PGA and other industry body policies.

Managing Hospitality (TGFC23)
This module will typically include:

• – The operational management of the hospitality resource within a golf management context.
• – The linkages between hospitality and sport
• – Performance management of a hospitality operation
• – Quality v cost, location and facility design

Retail Management (TGFC24)
Overview of the key principles of retailing, the factors influencing retail changes, business strategies for retailers, supply chains, effects of globalisation on retailers

Brand and Image (TGFC05)
Defining Branding; Brand Image; Brand Identity; Generic Dimensions of Brands Communication, Reputation and Loyalty; Stretching the Brand; Contemporary Aspects; Luxury Branding; Branding and Consumer Decision Making, B2B Communication, Brand communication.

Academic and Personal Golf Development in the work place (TGFC08)
The student undertaking a process of self-reflection and development related to their progression and engagement within a professional golf environment.

The development of conceptual and practical skills in personal development planning for study at degree level and readiness for employability. Development of team working, decision-making, problem solving and communication skills.

Contemporary International Business Issues (TGFD21)
Current issues influencing international business, including but not limited to globalization, trade, economic polies and economic integration, business ethics and the challenges facing business.

International Golf Tourism and Golf Event Management (TGFD22)
Development of the golf Tourism Market, factors effecting sales and resort development
Event management concepts, structure, and feasibility.
Organisation, legislation ,communication, and motivation in an event management context.

E-Business and Marketing (TGFD23)
Introduction to the key digital marketing and e-commerce environment. Concepts frameworks and approaches to digital marketing and e-business.

Business Project Management (TGFD24)
Introduction to the key concepts of project management, understanding of the primary tools available to project managers including but not limited to work structures, critical path, single point accountability, Gantt charts and accountability. Planning methods and techniques. The use of software in project management. Skills of a successful project manager.

Sports Sponsorship (TGFD04)
Sponsorship to gain completive advantage, development of sponsorship programmes, ethical impact, relationship to other communication tools, interaction with “new” media, evaluation and measurement of campaigns, ambush and viral marketing.

Research Project in Professional Golf (TGFD07)
Enable to the student to develop and deliver a short research project. The module will enable the student to plan and organise the collection of original data either from a primary or secondary source. The student will construct and present a project in a suitable agreed format. The module will enable the student to develop skills in independent learning, project and time management alongside appropriate communication and presentation skills.